Terms such as smog, ozone, dust particles, UVA and UVB rays, and free radicals are increasingly mentioned in connection with premature skin aging. Scientific studies have long since proven that this connection is not an invention of the beauty industry. We know which skin care products and rituals you can use to protect your skin from environmental influences; and, at the same time, we would like to encourage you to work with us all to reduce these influences.
Smog. The word “smog” is composed of the words “smoke” and “fog”, and describes a high concentration of pollutants that are suspended in the air within a city due to a lack of wind and specific weather conditions. Smog consists of dust particles, soot, ozone, nitrous gases, and sulfur dioxide. The components of smog react with the UV radiation of the sun, and its effects on the human body are well-known, ranging from headaches and respiratory diseases to skin irritations. In particular, dust particles have recently received increased attention, because the extremely fine particles can penetrate the skin and react there with the cells.
Sun. Two other environmental factors our skin is exposed to are the UVA and UVB rays of sunlight. Both have an effect on our skin. UVA rays penetrate into the dermis and are responsible for photoaging, i.e. pigmentation, wrinkles, sagging skin, and dryness. These ultraviolet rays penetrate the deepest layers of the skin and can cause free radicals in the protective layers. The short-lived molecular structures in turn affect important functions of the elastin and collagen cells. Antioxidants, however, protect from free radicals by strengthening the defenses of the skin cells, and are absorbed through food and cosmetics. UVB rays are responsible for sunburn, and although they only penetrate the epidermis, they often cause not only pigmentation (or summer tan), but also redness and irritation.
Care. The idea that country air ensures a radiant complexion is not an old wives’ tale. Fresh air is enjoyable to breathe, and the increased oxygen content has a positive effect on our metabolism. But what can city dwellers do to beat environmental influences such as smog and dust particles? Susanne Kaufmann advises a three-step ritual: Thorough cleansing – in the morning and in the evening with a gentle gel wash or a facial cleanser. Follow up by using toner and rich moisturizer appropriate for your skin type. In our products with skin cell protection, we rely on the active ingredient ectoine, which is extracted from algae. It repairs cells and supports the elasticity of the skin. To help skin retain moisture, our formula is supplemented with silk proteins and herbal hyaluronic acid. In terms of sun protection, Susanne Kaufmann strives to keep out of the sun between 12 p.m. and 3 p.m., and always uses sun creams with an SPF of 25 to 30 that have mineral or hybrid filters to protect against UVA and UVB rays.
A great complement to these three care steps is the newly released Susanne Kaufmann™ Pollution Skin Defence System, a care program containing 15 vials of vitamin C, ectoine, and Q10 to protect the skin from environmental damage while strengthening the skin’s protective functions.
In addition: We try to optimize the environmental impact of the production and packaging of our products. We rely on solar energy and 100% recyclable packaging materials, which are already made from recycled raw materials.
A gentle skin care routine, well-chosen care products, and less stress are all a good start.
Not only her cosmetic line Susanne Kaufmann™, but also Susanne Kaufmann herself is represented in the international media. Her opinion as a beauty and spa expert and her years of expertise as an entrepreneur interest and inspires women and men worldwide.